IT’S AS GOOD AS IT TASTES IT’S AS GOOD AS IT TASTES 
2012
The First Steps
Innovation is our middle name since day one. We are the first factory in Portugal to make vegetable products.
2013
Full Steam Ahead!
Turn on the engines and we start with production. The first products to be made are soy-based products.
2014
Shoyce
Shoyce is born, our main brand. A combination beetween Soy and Choice, which lead us to The Soya Choice.
2015
Product Of The Year
Shoyce is Product of the Year for the first time. Meanwhile, we became the first brand to launch non-soy drinks in Portugal like rice drinks. We started the production of soy-based cooking cream, a vegetable alternative to cream.
2016
Makeover Time
We launch our first oat, almond and coconut drinks. Shoyce reborns with a new branding and a brand new packaging.
2018
Sojagurts are Here!!
It’s time to launch our sojagurts. The best vegetable alternative to yogurts.
2019
New Name, Same Essence
We are now White & Green Natural. With a new name comes a new award: Prémio da Agricultura BPI. Since a change never comes alone, Shoyce changes its packaging from Slim to EDGE, without losing its shape.
2021
Time to Go Global
White & green Natural was the first to start building a new factory in Vlissingen, The Netherlands. Shoyce launches a brand new innovation: cocogurts, a coconut based vegetable alternative to yogurts.
2022
Innovation in a Fast-paced World
Our factory in the Netherlands is all set. A strategic hub that help us being closer to some key partners around the world.
2023
Shoyce is now Hug
The time has finally arrived and a rebranding comes to life. As a new brand, Hug launches a new innovative range: No MLk.

SINCE DAY ONE

Your happines is
our happiness.

PLANT-BASED

It all started in 2012

When we discover that to live plant based is to live better. A whole new way of living that feeds your body and soul.

— Products

Anything you can do, we can do vegan

In the last decade, we have grown with a commitment to make vegetable based products absolutely delicious. Nothing tastes as good as vegan feels.

soya almond rice coconut soya almond rice coconut 

It all comes down to enjoying this everyday journey to find the secret formula that will make your custom-made products taste like heaven.

— Process

A daily dedication is the key to excellence. This is how we manage to keep our clients happy with products spread all  over Europe.

GREEN LIFESTYLE

Master your home barista skills and prepare some perfect drinks for your friends.

Address

Zona Industrial de Vagos,
Lote 104 3840-385 Vagos,
Portugal

Denemarkenweg 4,
4389 PE Ritthem,
The Netherlands

Contacts

Portugal
+351 234 790 120

The Netherlands
+31 645 925 175

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